Specialist perspective on local search, E-E-A-T, technical SEO, and content strategy — written exclusively for private investigation practices.
Industry Perspective — June 2026 Why Generic SEO Agencies Fail Private Investigation Firms The PI firms that come to us after a year or more with a general SEO agency…
Conversion Strategy — June 2026 Converting PI Website Visitors Into Consultation Calls: CRO for Investigators SEO brings the right visitors to your site. Conversion rate optimization determines whether they call…
Technical SEO — June 2026 Core Web Vitals for Private Investigator Websites: A Practical Guide A PI website that fails Core Web Vitals loses cases on mobile — typically the…
On-Page SEO — May 2026 Case Type Pages vs. Location Pages: How to Structure a PI Website A PI firm website architecture is an SEO strategy. The pages you build…
Local SEO — May 2026 Building a Citation Profile for PI Firms: Directories, Associations, and NAP Consistency Not all citations are equal. The directories and associations that matter for PI…
Local Search — May 2026 How to Rank in the Map Pack for Private Investigation Services The map pack is where private investigation cases begin. Here is the complete playbook…
Compliance & Legal — April 2026 PI State Licensing and Advertising Rules: What Your Website Must Get Right Most generic SEO agencies write PI firm websites without any knowledge of…
SEO Strategy — April 2026 The Best Keywords for Private Investigation Firms: Intent-Driven Research for 2026 Volume is the wrong metric for PI firm keyword research. The question is not…
Technical SEO — March 2026 YMYL and E-E-A-T: Why Google Scrutinizes PI Websites More Than Most Private investigation sits in a category Google treats with exceptional caution. Understanding why —…
Local Search — March 2026 The Complete Guide to Google Business Profile for Private Investigators Most PI firms either ignore their Google Business Profile entirely or set it up once…